As technology improves, companies across all industries are forced to change tact to keep up with the trends. In the age of the internet we are in, your business cannot swim profits if you ignore digital marketing. There was a time when you could have ignored social media and other digital marketing tools, but doing that today is similar to signing a death warrant for your business.
When developing digital marketing for your businesses, the best thing to do to ensure you achieve your ultimate goal is to stay at the top of the trends and make sure you make use of every opportunity that comes your way. Avoid repeating the same thing over and over, bearing in mind that what worked for you the previous year might not necessarily work for you this year. The high tech era keeps on changing, and you need to go with the tides.
Below are some actionable digital marketing strategies that might work for you in 2018.
- Artificial intelligence
Who could have thought that AI could one day be beneficial to businesses? In fact. It was more of a dream than a reality. Today, it is a technology that can help you stay at the helm of the game. This technology helps a great deal in analysing market patterns, social media platforms, blog posts, competitors’ websites, and consumer behaviour; thus enabling you to find out how people find goods and services online.
In case you are looking for a digital marketing strategy that will help you get useful tips and information that will help you accelerate the growth of your business while cutting costs at the same time, AI is the way to go.
Experts project that soon, over 85% of client interactions will be managed without the need of physical labour; hence utilizing artificial intelligence is the best decision you can make for your business.
Today, clients will adopt a technology that allows them to communicate in real time. Other than relying solely on the ‘old-fashioned’ marketing strategies, integrate chatbots in your 2018 marketing strategy. This will allow your clients and visitors to your site to interact day and night; hence increasing the organic traffic to your site, more leads, and ultimately your sales will spur high.
By enabling instant and smooth communication, chatbots allow business owners to meet the ever-growing client’s needs. What makes them more interesting is that they are highly affordable. A recent economic study has revealed that in five years, they will help selected businesses across the world save over $10 billion per year, especially in the health and banking sectors.
When you include a chatbot in your marketing strategy, customers will develop a positive attitude towards your business, thanks to your ability to answer their queries promptly.
Apart from answering questions, this digital marketing tool can offer lots of information regarding your business, and if the client is not contented with specific details about your product or service, the chatbot can request for email addressed and provided additional info without human involvement.
A case in point is the Uber cub company which uses chatbot to interact with customers, making it super-easy for them to order a curb using their social media website. This is a technology that has worked great for them, and it might work even better for you if you give it a try.
The best way to help customers relate to your products or services is by creating personalized content. This will help the client you are sending out a message to develop a unique experience.
The ‘one-size-fits-all’ type of marketing is no longer something you should rely on. For example, when sending out emails to your mailing list, it is better to start salutations with “Dear John” instead of “Dear customer.”
As you design your marketing strategy, remember that over 75% of marketers across the globe use personalization to increase customer engagement. Are you one of them?
- Video marketing
Before you make any judgment, look at the following statistics;
- By the year 2019, research shows that video will take over 80% of the web traffic.
- The consumption of mobile video grow by 100% annually
- If you add videos to your marketing emails, your click-through rates can increase by a whopping 300%
- 90% of the videos clients watch directly affect their purchasing decisions.
- 70% of clients are more likely to buy a product once they have watched a video on how it works.
All these statics reveal the importance of incorporating video into your digital marketing strategy. You will never regret your decision.
- Influencer marketing
This might be seen as one of the old marketing strategies, but it is still instrumental.
Influencer marketing involves employing key leaders to use word of mouth to spread the word about your goods and services to a market more extensive than your target audience.
You can work with a celebrity who has a large fan-base, social media and YouTube starts, renowned journalist and bloggers. Simply put, you pay them to help influence their followers to buy your goods or services.
- social media
In the past, social media was viewed as an entertainment tool. Few or no businesses used it to reach out to their clients. Not today! In case you want to succeed in your digital marketing strategy, you cannot afford to ignore the role played by social media. However, Other than just posting content you deem valuable to your audience, there are some social media strategies that you need to adopt this year for better results. They include;
Social media profile optimization- to ensure that social media leads to the realization of your digital marketing goals, you need to ensure that you have correctly set up your profile, and it is well optimized. Otherwise, your profile might not be visible to users.
Social media tag optimization this helps you take full of control of messages you receive on different social media platforms, measure their impact, and determine whether or not visitors click on what you post.
- Email marketing
Email is doubtlessly one of the oldest internet communication tools, but it is still one of the most effective. Many businesses are yet to use it since they believe that clients have moved on to better communication tools that have been brought by the innovations in the 21st century. This is a wrong move. When developing your digital marketing strategy, email marketing should be at the helm of the list.
Email marketing involves getting email addresses from your audiences (with permission) and sending continuous updates on products and services. By doing this, you will keep the existing customers since you will make them develop a sense of belonging to your business and get new ones; hence continued business growth. Tools such as MailChimp can help you create mailing lists and send out messages to them.
This is doubtlessly one of the best digital marketing tools. Having a successful website is not about writing funky content, publishing it, and waiting for visitors to throng it. When you are through with development, make sure you take advantage of free organic traffic by coming up with great SEO techniques. Make sure you learn great ways to optimize your content such as link reclamation, tag optimization, and navigation optimization. Professional SEO services are not cheap. Find the best and stick with that SEO provider.You can also use tools such as SEMRush, Google Analytics, and Ahrefs for keyword research, rank tracking, and competitor analysis.
This is another popular digital marketing strategy that you cannot ignore just because it has been in use for quite some time. What makes different from other marketing strategies is that instead of warning visits organically, you purchase visits to your site. How do you do this?
Search engine advertising is mostly used for PPC. It gives advertisers a chance to bid to have their businesses advertised in links sponsored by search engines. When you get a spot, then your website will appear at the top of search results when a user searches for something using any of your keywords. Whenever a visitor clicks on your ad, you will be charged a small fee. Let’s say you pay $5 for one click which results in a $500 sale, isn’t it worth your investment?
- Visual search
Yes, today, it is possible to upload a picture online and get the exact product you are searching for. Weird, right?
Pinterest, Bing Visual Search, and Google Lens are some of the best search engines that recognize pictures. This is a new experience that will doubtlessly wow clients. You can use it in your 2018 marketing strategy, and you will get the edge on your competitors.
- Mobile saturation
Last but not least, mobile saturation is a great marketing strategy that businesses across the world are focusing on, and you should do the same if you don’t want your business to crumble. Majority of the internet users access it through mobile devices; hence you need to ensure that the content in your website is mobile optimized, and your entire digital marketing campaign is mobile-focused. This will be the only way to reach a broader market than your target audience.
You had planned that this is the year that you will reap big from your business, right? Then you are lucky. 2018 comes up with surprising new trends that will allow clients engage with your brand; therefore boosting your sales. To ensure maximum customer experience, make use of the strategies mentioned above. You will undoubtedly receive higher conversions like never before.