11 Strategies To Grow Your Digital Marketing

As technology improves, companies across all industries are forced to change tact to keep up with the trends. In the age of the internet we are in, your business cannot swim profits if you ignore digital marketing. There was a time when you could have ignored social media and other digital marketing tools, but doing that today is similar to signing a death warrant for your business.

When developing digital marketing for your businesses, the best thing to do to ensure you achieve your ultimate goal is to stay at the top of the trends and make sure you make use of every opportunity that comes your way. Avoid repeating the same thing over and over, bearing in mind that what worked for you the previous year might not necessarily work for you this year. The high tech era keeps on changing, and you need to go with the tides.

Below are some actionable digital marketing strategies that might work for you in 2018.

  1. Artificial intelligence

Who could have thought that AI could one day be beneficial to businesses? In fact. It was more of a dream than a reality. Today, it is a technology that can help you stay at the helm of the game. This technology helps a great deal in analysing market patterns, social media platforms, blog posts, competitors’ websites, and consumer behaviour; thus enabling you to find out how people find goods and services online.


In case you are looking for a digital marketing strategy that will help you get useful tips and information that will help you accelerate the growth of your business while cutting costs at the same time, AI is the way to go.

Experts project that soon, over 85% of client interactions will be managed without the need of physical labour; hence utilizing artificial intelligence is the best decision you can make for your business.

  1. Chatbots

Today, clients will adopt a technology that allows them to communicate in real time. Other than relying solely on the ‘old-fashioned’ marketing strategies, integrate chatbots in your 2018 marketing strategy. This will allow your clients and visitors to your site to interact day and night; hence increasing the organic traffic to your site, more leads, and ultimately your sales will spur high.

By enabling instant and smooth communication, chatbots allow business owners to meet the ever-growing client’s needs. What makes them more interesting is that they are highly affordable. A recent economic study has revealed that in five years, they will help selected businesses across the world save over $10 billion per year, especially in the health and banking sectors.

When you include a chatbot in your marketing strategy, customers will develop a positive attitude towards your business, thanks to your ability to answer their queries promptly.

Apart from answering questions, this digital marketing tool can offer lots of information regarding your business, and if the client is not contented with specific details about your product or service, the chatbot can request for email addressed and provided additional info without human involvement.

A case in point is the Uber cub company which uses chatbot to interact with customers, making it super-easy for them to order a curb using their social media website. This is a technology that has worked great for them, and it might work even better for you if you give it a try.

  1. Personalization

The best way to help customers relate to your products or services is by creating personalized content. This will help the client you are sending out a message to develop a unique experience.

The ‘one-size-fits-all’ type of marketing is no longer something you should rely on. For example, when sending out emails to your mailing list, it is better to start salutations with “Dear John” instead of “Dear customer.”

As you design your marketing strategy, remember that over 75% of marketers across the globe use personalization to increase customer engagement. Are you one of them?

  1. Video marketing

Before you make any judgment, look at the following statistics;

  • By the year 2019, research shows that video will take over 80% of the web traffic.
  • The consumption of mobile video grow by 100% annually
  • If you add videos to your marketing emails, your click-through rates can increase by a whopping 300%
  • 90% of the videos clients watch directly affect their purchasing decisions.
  • 70% of clients are more likely to buy a product once they have watched a video on how it works.

All these statics reveal the importance of incorporating video into your digital marketing strategy. You will never regret your decision.

  1. Influencer marketing

This might be seen as one of the old marketing strategies, but it is still instrumental.

Influencer marketing involves employing key leaders to use word of mouth to spread the word about your goods and services to a market more extensive than your target audience.

You can work with a celebrity who has a large fan-base, social media and YouTube starts, renowned journalist and bloggers. Simply put, you pay them to help influence their followers to buy your goods or services.

  1. social media

In the past, social media was viewed as an entertainment tool. Few or no businesses used it to reach out to their clients. Not today! In case you want to succeed in your digital marketing strategy, you cannot afford to ignore the role played by social media. However, Other than just posting content you deem valuable to your audience, there are some social media strategies that you need to adopt this year for better results. They include;

Social media profile optimization- to ensure that social media leads to the realization of your digital marketing goals, you need to ensure that you have correctly set up your profile, and it is well optimized. Otherwise, your profile might not be visible to users.

Social media tag optimization this helps you take full of control of messages you receive on different social media platforms, measure their impact, and determine whether or not visitors click on what you post.

  1. Email marketing

Email is doubtlessly one of the oldest internet communication tools, but it is still one of the most effective. Many businesses are yet to use it since they believe that clients have moved on to better communication tools that have been brought by the innovations in the 21st century. This is a wrong move. When developing your digital marketing strategy, email marketing should be at the helm of the list.

Email marketing involves getting email addresses from your audiences (with permission) and sending continuous updates on products and services. By doing this, you will keep the existing customers since you will make them develop a sense of belonging to your business and get new ones; hence continued business growth. Tools such as MailChimp can help you create mailing lists and send out messages to them.

  1. SEO

This is doubtlessly one of the best digital marketing tools. Having a successful website is not about writing funky content, publishing it, and waiting for visitors to throng it. When you are through with development, make sure you take advantage of free organic traffic by coming up with great SEO techniques. Make sure you learn great ways to optimize your content such as link reclamation, tag optimization, and navigation optimization. Professional SEO services are not cheap. Find the best and stick with that SEO provider.You can also use tools such as SEMRush, Google Analytics, and Ahrefs for keyword research, rank tracking, and competitor analysis.

  1. PPC

This is another popular digital marketing strategy that you cannot ignore just because it has been in use for quite some time. What makes different from other marketing strategies is that instead of warning visits organically, you purchase visits to your site. How do you do this?

Search engine advertising is mostly used for PPC. It gives advertisers a chance to bid to have their businesses advertised in links sponsored by search engines. When you get a spot, then your website will appear at the top of search results when a user searches for something using any of your keywords. Whenever a visitor clicks on your ad, you will be charged a small fee. Let’s say you pay $5 for one click which results in a $500 sale, isn’t it worth your investment?

  1. Visual search

Yes, today, it is possible to upload a picture online and get the exact product you are searching for. Weird, right?

Pinterest, Bing Visual Search, and Google Lens are some of the best search engines that recognize pictures. This is a new experience that will doubtlessly wow clients. You can use it in your 2018 marketing strategy, and you will get the edge on your competitors.

  1. Mobile saturation

Last but not least, mobile saturation is a great marketing strategy that businesses across the world are focusing on, and you should do the same if you don’t want your business to crumble. Majority of the internet users access it through mobile devices; hence you need to ensure that the content in your website is mobile optimized, and your entire digital marketing campaign is mobile-focused. This will be the only way to reach a broader market than your target audience.


You had planned that this is the year that you will reap big from your business, right? Then you are lucky. 2018 comes up with surprising new trends that will allow clients engage with your brand; therefore boosting your sales. To ensure maximum customer experience, make use of the strategies mentioned above. You will undoubtedly receive higher conversions like never before.

How Shapewear Can Transform Your Body

Every woman appreciates having one or another minimizer in her closet because they offer an instant solution to conceal fat and gain a desirable physique. All it takes is donning one of the figure-flattering undergarments to trim down your waist by one to four inches which allows you to wear some of the outfits that you otherwise not dare to try. The science behind shapewear has always been a bit controversial with most of the products marketed as weight loss tools that can possibly help you achieve a toned body.
While shapewear will not exactly make you skinny, it has not stopped them from coming to the rescue when you need to fit into a figure-hugging outfit. The question still stands, how can shapewear transform your body?


models wearing shape wear

How Does Shapewear Create A Slimmer Illusion?

The range of figure-flattering attire available makes use of stiff fabric or elastic for their construction. The material is cut and sewn in a specific pattern to nip and tuck the body in particular areas. Adequately fitted minimizers are said to help improve posture, the wearer’s stride, and confidence. Overall, these changes give an illusion of a slender physique. There are many popular minimizers to choose from, depends on your preference such as Spanx has the ultimate synthetic technology, whereas other popular brands like shaping bodysuits by B Free are made of natural bamboo fibre.
What about permanent results, can they help you slim your body? The cut and sewn variations prove the most effective and have a potential to assist with weight loss. However, the compression garments will not work miracles, and you have to make some significant lifestyle choices to achieve permanent weight loss.

Weight Loss Shapewear

To further explore the idea of losing weight using minimizers, let us take a closer look at the kind marketed explicitly as weight loss aids. These compression garments promise to help with weight loss by causing the wearer to sweat and massaging the area to increase circulation. They claim that combined the two aspects can improve weight loss.
Scientifically, sweating can help with shedding some excess calories, but it is unlikely to result in significant weight loss. However, when you add healthy eating and exercise into the equation, then you might actually achieve successful weight loss.
Most people would argue that in this case you might as well save your money and use the healthy eating and exercise approach to lose weight. Others believe that in addition to healthy living, shapewear has the potential to speed up weight loss in certain parts of the body and help you achieve an overall curvaceous physique.



The Risks Associated With Shapewear

It is only fair to also explore some of the risks that come with the long-term use of minimizers. To start with, most women who wear these compressors falsely believe that the tighter the minimizer, the more effective the results. The shaping garments work by exerting pressure and may slow down circulation.
There have been reports of tingling sensations, and on occasion, blood clots reported as a result of wearing ill-fitting shapewear. The regions around the edges of the shaping garment might also swell which makes the wearer end up looking even heavier.
The compression garments prove more harmful to the developing bodies of teenagers. Tightly fitted pieces can damage organs and muscle, and the bottom line is to choose appropriately fitted shapewear and wear them for no more than eight hours or less every day.

Selecting The Right Shapewear

While every variation of shapewear works towards helping you nip and tuck your body in specific areas, they each provide varying results. For instance, tummy trimmers focus on the belly region while the vests work on the back as well. The first consideration is deciding if you need full-body shapewear or if only a cincher would work for you.
Get your sizing right and settle for one that fits snugly but is not too tight that it design into your skin. Go for one in a breathable fabric so that it does not start getting too uncomfortable during the day when sweat becomes trapped against your skin.
Stop wearing the minimizer if you start feeling tingling sensations, feel dizzy or notice that your breathing has become more difficult. Properly-fitted shapewear should not interfere with how you do your daily tasks or cause your body to react in unusual ways.


nude & black shape wear

How Do You Benefit From Using Shapewear?

Now to the good parts, shaping garments do not just help you squeeze into form-fitting outfits, but they can offer even more significant benefits. To start with, shapewear can help improve your posture regarding the way you sit and stand. They come designed to hold the spine straight which keeps the supporting muscles in place. It offers relief for people who regularly suffer from back pain or if you sit behind a desk throughout the day.
Firm compression engages the muscles when wearing a shaping garment, and with regular wearing, they do strengthen the muscles. The same applies to your core, rear, and back, and toning shorts can maximize muscle exertion during workouts.
Most compression garments come designed to encourage blood floor which in turn increases the skin’s thermal activity. It helps to improve blood flow and in turn enhance your overall health.
Some mental health specialists subscribe a treatment known as deep pressure therapy. It involves wearing a midsection shaper which creates the sensation of receiving a hug. The aim is to give the wearer psychological security which reduces anxiety, depression, and pain attacks.
While not precisely proven, wearing waist trainers has the effect of making you feel more satiated and eat less with time. Most women who start using the waist shapers report that they eat less at meal times regardless of whether they have the garment on or not.
Last but not least, women who start wearing shapewear instantly feel better about themselves because of the confidence boost it gives them. They stand straighter and walk taller which creates the impression of a svelter silhouette. It is not long before anyone who dons these shaping garments feels like they want a lasting effect. Naturally, at this point, most women start taking better care of their health and making strides to achieve a sustainable physique and permanent weight loss.



The Coolest Headphones You Don’t Want To Miss

There are lots of benefits that come with having a decent pair of headphones. You get to enjoy a clearer sound and more focused bass as soon as you start playing your favourite song. The headphones of today are equipped with some high-tech features allowing you to enjoy your music even more. For instance, there are headphones that come with advanced functionality, such as a noise cancellation feature. What’s even great is the fact that these headphones will not cost you a lot of money. To help you decide on the best headphones to buy, here’s a review of the coolest headphones you don’t want to miss this 2018.


Sony WH-1000XM2

The Sony WH-1000XM2 is a great choice if you’re looking for an excellent sounding headphone. It’s comfortable to use and comes with an effective noise-cancelling feature, which allows you to enjoy your music without any interruption. Compared to the previous model of Sony headphones, the battery life of the WH-1000XM2 has been greatly improved and it even comes with some added features that are highly beneficial for frequent travellers.

Among the best features of Sony WH-1000XM2 is the ability to shuffle your music by simply holding your hand over at your right ear cup, where the headphone’s touch controls are attached. Furthermore, when you’re done talking to someone, you can simply remove your hand and the music you are listening will continue to play. This really comes in handy for when you’re travelling on a plane and the flight attendant will approach you for a drink and you’re listening to music or watching a movie.

Bose QuietComfort 35 II

Perhaps, the best feature of the Bose QuietComfort 35 II is that it comes with a dedicated button that’s intended for Google Assistant. This feature can also be programmed for other functionalities. The headphone also comes with an excellent active noise-cancelling feature and it’s equipped with a wireless Bluetooth sound known for its extra-comfortable design. Although its wireless, the Bose QuietComfort 35 II can also be used in a wired mode as it also comes with a cord. This comes in handy for when the battery dies and you can’t use the headphone in wireless mode.

Aside from the Google Assistant, another high-tech feature of the Bose QuietComfort 35 II is the ability to alter the noise-cancelling settings through an app. This is a very helpful feature for those who are sensitive to that light pressure that could result from the active noise-cancellation feature. We could try them at Audio Trends showroom along with other noise cancelling headphones from Bose.

Jabra Elite 65t

The Jabra Elite 65t is smaller as compared to the previous models of the Jabra Elite headphones and are more comfortable to wear as well. These wireless headphones produce excellent sound and perform reliably well. It’s convenient to use when making calls as it comes equipped with two microphones on each earpiece. The Jabra Elite’s battery life is superb. It could perform for up to five hours and it comes with an extra charging case that allows up to two extra charges.

If you’re a fan of Jabra Elite headphones, one of the things you’ll notice about the 65t is that unlike the Elite Sport, it does not come with a heart-rate monitor. But this can be a good thing because removing the heart rate monitor means the design has been trimmed down and the operation has been simplified. It has also resulted in an improved battery life.


V-Moda Crossfade 2 Wireless

The V-Moda Crossfade 2 Wireless headphone is built sturdily and is known for its excellent design. It has a well-improved sound as compared to its predecessor and has a more sculpted bass with excellent detail. The ear pads of the Crossfade 2 are larger than its predecessor and has a more comfortable fit. What’s even great is the fact that the headphone can be folded up so you can keep it inside its well-designed protective case, which comes equipped with air vents.

Another improvement on the V-Moda Crossfade 2 wireless headphone is that it has an increased battery life that could last up to 14 hours. And although having a bigger battery could also mean having more weight, the Crossfade 2 weighs only 309 grams with its standard aluminium shields. Just like the previous models of the V-Moda headphones, the Crossfade 2 is definitely sturdy and well built. Its highly bendable headband conforms well to your head, which makes wearing the headphone even more comfortable.

Beats Studio3 Wireless

The Beats Studio3 Wireless is known for its highly improved sound quality. It also comes with a noise-cancelling feature and a well-improved battery life as compared to its predecessor. You will love its sturdy design and its ability to perform well when used in making calls. It stacks up well against its competitors in terms of sound quality. This headphone also comes with a W1 chip that makes it possible to easily connect to Apple devices. What’s more, this headphone’s battery life is excellent as it could last for up to 22 hours!

Aside from the battery life, another upgrade that you will find in this headphone is the sound quality. Compared to the previous models, the sound that this headphone produces is slightly cleaner and has a much better bass definition.

Sennheiser HD 4.50BTNC

The Sennheiser HD 4.50 BTNC is a great wireless headphone that comes equipped with a noise-cancelling feature. With its great features, the headphone is well capable of producing excellent sound, yet it costs less than its competitors, such as Bose’s QuietComfort 35. It performs well as a headset when making calls, and with its decent battery life, you can use the headphones for as long as you can. Moreover, it comes with a carrying bag and you can simply fold up the headphone to be stored in the bag.

If you need a headphone that’s comfortable to use, the Sennheiser HD 4.50 BTNC is highly recommended. It fits snugly well and you can enjoy listening to your favourite music with its great sound quality and noise-cancelling feature. And with its canvas-carrying bag, you can conveniently carry this headphone with you wherever you go!

Things You Probably Didn’t Know About Stage Lighting


Stage lighting is a visual component that can take any occasion from good to magnificent. You can use stage lighting for any event, but those that benefit much from it include;

  • Fashion shows
  • Dance performances
  • Banquets
  • Graduation parties and,
  • Award shows


In all these events, the aesthetics you want to bring to the stage will determine the complexity of your lighting system. This means that you do not always need to diversify and complicate your lighting since it’s the tool you will use to set the time, mood, atmosphere, and grab the attention of the audience.


What is the technique behind stage lighting?

The technique behind this type of lighting solely lies in its various parts that work interdependently. Whether you have a big or small lighting system, below are the essential parts and how each one of the functions.

The console

Stage lighting console

This is the part that controls the entire lighting system. It turns the lights on and off, and manages their movement.
The console can be programmed so that the person controlling it can be able to customise them to suit the mood of a particular scene or event.


These elements pick the signals from the console and respond by fading in the desired conventional lighting. Dimmers contain various channels which produce lights depending on installation and the size of the event.


This is the most visible part of a stage lighting system. There are various types of lights including:

  • Conventional lights
  • LED lights
  • Effect lights and,
  • Moving lights

If you need more information about their price, feel free to go here and take an overview look.


You guessed it right! Cables move power and data quickly and efficiently to your lighting system. Though cordless stage lighting is taking shape today, it might take ages to develop a safe way to connect functional lighting to wireless power.
Both small and large stage lighting use the same technique. Understanding the basics of how each part of the lighting system works will help you understand how to maximise the use of your lighting equipment.


The components of stage lighting equipment

All lighting equipment is made up of different elements which project diverse light forms onto the stage as explained below.

Light housing

This is the part that holds the rest of the lighting equipment together. Light housing’s primary goal is to protect the equipment from damage that might occur due to natural or human-made factors. It is mainly made of metal or plastic.


The lens is installed at the rear of the lighting equipment and helps in directing light to the subject you want to focus on.


A reflector is placed around or behind the lighting equipment, and its primary purpose is to improve the quality of light getting onto the stage.

Attachment apparatus

Attachment apparatus help in supporting and suspending the lighting system to make it convenient to use. Simply put, this component will help you as an event manager place the lighting in the exact spot you want it to be.


This is the component that produces light. The bulb includes various light sources including LED, fluorescent, tungsten-halogen, and quartz halogen.


The major types of stage lights

1. Soft lamps

These lamps diffuse light and focus on the subject; thus eliminating or reducing the shadows you see on stage. They are made to mimic the appearance of a box, and they are highly portable.

2. Fixed-focus lighting

This lighting covers a vast area of the stage. It distributes light evenly and helps draw the attention of the audience towards a specific subject on stage. They are easily controlled, and portable as well.

3. Broad lights

These are small lights that are contained in a box-like housing and are served by one lamp. Typically, they are used as supplements to other lights to reduce shadows and help maintain the character focused on the main light.

4. Spotlights

These are mostly LED light sources which provide excellent lighting for stages. They are useful in projecting light beams that maximize visibility of the happenings on stage.

5. Floodlights

These are lights that illuminate broad areas in a stage, offering both soft and broad light sources. An interesting thing to note is that all the above types of lights can all be used as floodlights,


What to get for professional stage lighting; characteristics of the best lighting equipment

More often than not, most individuals consider their budget before buying stage lighting. They plan their purchase based on the amount of money they have. Despite the fact that this is a good deed, it might end up doing more harm than good. If you are looking for professional lighting, this is what you need to look out for:


You do not need something that will give you a hard time, and even force you to change your career. You want something that will give you a hassle-free experience. A stage lighting system that will be easy to set assemble and tear down. Therefore, select the most convenient lighting by checking ease of use, its weight, and anything else that sets it ahead of the other available options.


Replacing stage lighting now and then is a pricey affair. Therefore, get professional lighting that will assure you of longevity. Depending on how tough you will be on your lighting, go for ones made of the best quality, and you will use them for a long time before they demand a replacement.



Is the lighting bright enough, and is it the right one for your needs? Professional stage lighting needs equipment that will wash the stage evenly. This is one aspect you should not forget when making your purchase.
For your professional stage lighting, you will also need to get a host of accessories that will make the lights shine better. They include safety cables, extension codes, clamps, lighting stands, and others that you deem necessary.
When you go shopping for stage lighting, make sure you go for the best. Look for something that will be easy to use, and that which will suit your needs, and give your audience an experience worth remembering.

Please note that it is not possible to cover all aspects in detail here to get your ideal stage lighting professional. Attending some relevant lighting courses may be a good choice to push you closer to be a lighting expert.